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By The Drum Team | Editorial

May 1, 2012 | 1 min read

Here's a clever little ad from France, where Ford has turned Parisians' parallel parking nightmares into a real-life game of pinball.

Working on the assumption that it is notoriously difficult to find a parking space in the French capital, Ford found a tiny gap and created a pinball machine that came to life when the driver nudged either of the bumpers of the adjacent cars.

The worst parker was rewarded with a new Ford car which, wouldn't you just know it, fit perfectly into the space.

The stunt was masterminded by Ogilvy Paris.