Budweiser Facebook

Budweiser turns to UK Facebook fans to compile lyrics for exclusive Laura Jeanne track


By The Drum Team, Editorial

April 30, 2012 | 2 min read

Budweiser has turned to its Facebook fans to ask them to contribute lyrics to a new song by signer Laura Jeanne.

The alcohol brand, which has over 150,000 fans on its UK Facebook page, has asked then to submit potential lyrics for a new track by Jeanne, who was discovered on ABC TV programme The Big Time, (produced by Budweiser) earlier this year.

The final track will be made available for download through the Facebook page for free, once completed.

Iain Newell, European marketing director for Budweiser, said: "We were inspired by Laura Jeanne's story and believe our Facebook fans will be as well. This is why we're continuing to support Laura Jeanne in her quest for stardom, made possible by Budweiser's The BIG TIME. We've worked closely together to try and fulfill her dreams by creating a unique moment - a journey our fans will also be able to enjoy."

Submissions will be taken until 25 May, with the track scheduled to be made available exclusively through Facebook on 11 June.

Budweiser Facebook

More from Budweiser

View all


Industry insights

View all
Add your own content +