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National Trust invites public to create their Great British Day Out on Facebook


By The Drum Team | Editorial

April 27, 2012 | 2 min read

Digital agency e3 has created a new social media campaign for the National Trust offering the public the chance to win their own personalised 'Great British Day Out'.

The campaign invites people to build their own tailored day out using a specially-created Facebook app and then invite friends to the party by dropping their photos into the app.

Once you’ve described the day out you’d like to experience, for example a 60s themed dinner party in Paul McCartney’s childhood home or a rave on a beach with friends, you submit your ‘Great British Day Out’.

It is automatically sent to all those friends you’ve invited and you can post a link on your Facebook and Twitter pages asking all your friends to vote for you.

The 20 most popular ‘days out’ as voted for by the public, plus a number of wildcards chosen by the National Trust judging panel, will be short-listed and a winner picked to have their ‘Great British Day Out’ made a reality.

The National Trust will use Facebook’s Sponsored Stories solution to ensure entrant’s ‘Days Out’ feature prominently in their newsfeed.

In addition Facebook ads, blogger outreach, online advertising and inclusion across Twitter, and Facebook will ensure that the National Trust’s engaged audience of more than 100,000 will make this campaign as viral as possible.

“Activities that work best in the social environment are ones that are social in essence. That is why this is such an exciting campaign for the National Trust – the very concept is social," said Tristan Pride, creative director for Bristol-based e3.

“The Facebook app helps to create powerful, organic stories for you and your friends to enjoy, discuss and share. We then maximise that with other tools that are available to us such as Facebook’s Sponsored Stories”.

The campaign gets underway on 1 May.


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