The Grown Up Chocolate Company appoints Bell Pottinger Consumer

The Grown Up Chocolate Company has handed its consumer and trade PR account to Bell Pottinger Consumer.

The agency will position the chocolate-maker, who creates bars similar to those enjoyed as a child but with a 'grown up' twist, as a premium brand.

It will also drive awareness of the brand and its Tasting Club, a subscription service which delivers boxes of chocolates to homes around the country.

James Ecclestone, MD of The Grown Up Chocolate Company, said: "2012 is fast gathering pace and looks set to be a busy year for The Grown Up Chocolate Company as a brand, and an opportunity to get trade onside and consumers talking about our great quality chocolate. The feedback so far is incredible and a great endorsement to how we feel about the brand."

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