Kellogg's Lucozade Sea Odyssey

Creative Round-Up: Pitch, Grey London, Black & Ginger

By The Drum Team | Editorial



kellogg's article

April 27, 2012 | 6 min read

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact

Port Eliot Festival print materials

Cornish creative studio A-Side has designed print materials for the 2012 Port Eliot Festival, the annual celebration of words, music, imagination, laughter, exploration and fun.

Argyll and The Isles brand identity

Glasgow design studio Randak has created the new brand for Argyll and The Isles. The brand will be used to promote the region’s main towns, heritage and culture and its business, leisure and tourism offer.

Creative England brand identity

Creative England has revealed its new brand identity which has been created by Sheffield design agency Peter and Paul. The spiral logo in red and purple will be used across all Creative England’s marketing materials, including its new website.

"Choose Charity Shops" branding

B&W Studio has created branding and marketing materials for a national campaign due to appear in some 7000 UK charity shops. The “Choose Charity Shops” brand encourages people to donate directly to charity stores.

Kellogg's limited edition collectors' boxes

Kellogg’s has created a range of limited edition collectors’ boxes as part of its celebrations for the Diamond Jubilee. Using authentic Kellogg’s drawings dating back to the 1950s, boxes will be on sale until 25 June.

Lucozade advertising

Lucozade is set to add to its promotion of its new Revive sub-brand, with its TV ad by Grey London set to roll out in cinemas from next Friday. The ad features the tagline ‘Witness My Revival’ and stars Sadlers Wells dancer Dickson Mbi.

Ray-Ban advertising campaign

Ray-Ban has launched a new global advertising campaign to mark its 75th anniversary. Created by Marcel Worldwide and shot by renowned photographer Mark Seliger, the campaign comprises seven photographs, each focusing on a different decade in Ray-Ban’s history.

ancNoc design

Acclaimed illustrator Peter Arkle has created a limited edition range of designs for Scotch whisky brand anCnoc. Arkle, who was born in Scotland and is now based in New York, has designed bottles and packaging for an exclusive single malt range that will be available in the UK, USA , Sweden and other selected European markets in 2012. His black ink packaging design depicts each of the single malt’s ingredients - malted barley, spring water, heat, yeast, time - and also ‘magic’.

Rocky marketing campaign

Chocolate biscuit brand Rocky has launched a campaign to promote a climbing wall situated within Alton Towers which includes 4 tonnes of flowing chocolate. The campaign was created by Mother.

Jurys Inn advertising

The Jurys Inn hotel group is set to roll out its first above the line national ad campaign on Monday, with the print ads to run at roadside sites, key train terminals and tube stations, as well as online. Developed by Elvis, the £800,000 campaign aims to raise brand awareness and promote the fact that the hotel is a good alternative to other budget hotels, aimed at both those who stay in hotels for business and leisure.

H&H Classic Car Auctions brand identity

Manchester ad agency Delineo has created a new brand identity for one of Europe’s largest specialist auctioneers, H&H Classic Car Auctions. The rebrand is intended to bring the brand to life with a more contemporary look and feel reflecting of the quality of the client’s auctions. The new look and feel showcases H&H’s auction items and gives the brand a unique tone of voice inspired by its heritage.

Sea Odyssey identity/campaign

Liverpool’s Black & Ginger created the promotional campaign for the Sea Odyssey event, Liverpool’s largest and most complex street performance ever staged. Black & Ginger produced several short teaser animations depicting The Little Girl Giant interacting with key city spaces in Liverpool. The identity and creative strategy for the event was inspired by Titanic ship owner, White Star Line, as well as theatrical and imaginative elements.

Joe Delucci packaging design

Pitch has designed the packaging for Italian gelati and sorbetti company Joe Delucci as it takes the first steps in launching its range of products into major retailers. Pitch was tasked to develop its flagship range of packaging for five new hero flavours, showcasing the brands ‘quirky’ side, and featuring the ‘Joe the Cow’ image.

Reggae Reggae Sauce TV advert

Reggae Reggae Sauce founder Levi Roots has been made into a cartoon by Aardman Animations in this TV ad created by JWT London. The ad features Roots cooking a barbeque, singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song as he splashes the sauce onto sausages and drumsticks.
Kellogg's Lucozade Sea Odyssey

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Grey London

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What’s the difference between an outcome and a creative outcome? Outcomes happen day in, day out, and often by chance. Creative outcomes on the other hand, don’t just happen. They are born through insight and imagination. They challenge and provoke reactions. And they deliver the right message, through the relevant channels, to the right people. Creative outcomes have to start somewhere. Welcome to Delineo.

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Black & Ginger

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Peter and Paul

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B&W Studio

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