Creative Round-Up: Pitch, Grey London, Black & Ginger

By The Drum Team | Staff Writer

A-Side

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kellogg's article

April 27, 2012 | 1 min read

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

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What’s the difference between an outcome and a creative outcome? Outcomes happen day in, day out, and often by chance. Creative outcomes on the other hand, don’t just happen. They are born through insight and imagination. They challenge and provoke reactions. And they deliver the right message, through the relevant channels, to the right people. Creative outcomes have to start somewhere. Welcome to Delineo.

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