Ecommerce Retail Drum News

Stats from Retail Lab Day : Shopping on the Go


By The Drum Team | Editorial

April 25, 2012 | 1 min read

Last week, OgilvyAction held Retail Lab Day, which was a series of talks and demonstrations around the growing world of online commerce, and how technology was developing the retail industry. Here are some interesting stats taken from Simon Stebbing, managing director of OgilvyAction London's talk; Shopping in the Home.

95% of smartphone users have searched for local information

61% of users call a business after searching and 59% visit the location

90% of these people act within 24 hours

71% of users expect a mobile site to load as fast as a desktop site

60% of users expect a mobile site to load in three seconds or less

78% will retry a site two times or less if it does not load initially

81% of users prefer mobile sites to apps for researching prices

79% prefer mobile sites for product reviews while 63% prefer them for purchasing

70% of mobile users have compared product prices on their phones

65% have read product reviews on their phones

50% of mobile searches lead to purchase

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