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Hello Fresh to become one of first to trial Facebook’s ‘offers’ application


By The Drum Team, Editorial

April 25, 2012 | 1 min read

Grocery delivery company Hello Fresh has announced that it has become one of the first to trial Facebook’s new “Offers” application in the UK.

Following the soft-launch of the app at the end of February, Facebook is looking to expand its use by online retailers, with the system allowing customers to opt-in to the brands they receive offers from, and the offers appearing in the newsfeed.

Pit Karbe, managing director of Hello Fresh, said: "As a young, growing business, Offers provides us with a great, cost-effective way to reach new customers interested in our service – leveraging a potential customers’ social network has been much more effective than other mass-distribution models."

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