Free football betting magazine Citibet set to launch
Citibet, a free football betting magazine, is set to launch on Friday, edited by former FHM and Rolling Stone editor Ed Needham.
Content for the magazine will be produced both in house and using creative agency Grand Parade.
Targeted at ABC1 professionals, who will be typically male and working in the City and Docklands areas of London, the magazine is being funded, published and distributed by Citipost.
Needham said: “We want our readers to wake up on a Friday morning and think ‘Citibet’.
“In order to achieve that we will be putting together a quality magazine that not only informs, but also entertains. While our core audience will be found in the City, we will cater for anyone who has an interest in football or betting.”
It will be available via hand-to-hand merchandisers at key London Underground stations and mainline terminals; at corporate offices of financial, legal and marketing companies; in pubs and at business lounges and airside departure and arrival gates at Heathrow, Gatwick and Stansted.
Danny Charlesworth, Citipost owner, added: “Citibet has enormous potential and we are all very excited to be launching the publication. Our editorial team comes with an exceptional track record and the scale of the Citipost distribution network will ensure that the magazine gets into the right hands and is widely read. Advertisers have proven very receptive to the Citibet concept and we are sure readers will be too.”