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Ceva appointment for Euro RSCG Manchester


By The Drum Team, Editorial

April 24, 2012 | 2 min read

Ceva Animal Health has appointed Euro RSCG in Manchester to provide it with consumer and trade PR support.

The appointment will see the agency tasked with raising awareness and increasing sales of its comforting pheromones for de-stressing dogs and cats, while also providing trade PR support for its veterinary medicine range and charitable activity.

The account will be led by account director Claire Boyd, supported by senior account manager, Nicola Watson as they aim to educate dog and cat owners, vets, breeders and kennel staff about stress for dogs and cats, through a series of seasonal PR activities.

Education road shows and the launch of a Behavioural Advisor scheme will be included in the drive.

Claire Boyd said: "We’re really happy to be working for Ceva. They are a fantastic team and as animal lovers, we’re really looking forward to highlighting a range of products that can help pets keep happy and healthy.

“We’ve planned a creative but hard hitting PR campaign that will help drive Ceva’s key messages across to cat and dog owners in the UK," added Boyd.


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