The Post Office has released a tender, valued at up to £12m for the estimated 20 participants, for four lots as part of a framework agreement for market research services.
Lot one, valued at £100,000 a year, covers qualitative research, with knowledge and expertise in some of the following fields: branding, advertising, consumer, retail and communications required.
Lot two, with an annual value of £1.5m, covers both quantitative and qualitative research, with brand and communications tracking; advertising and communications testing pre & post and evaluation; and brand development and evaluation amongst the knowledge needed by participants.
Lot three is valued at £ 450,000 a year and covers operational service feedback - to monitor customer experience focusing on areas important to the customer, including the helpfulness of staff and speed of service.
Lot four is valued at £900,000 and covers branch-level feedback - to provide to all Post Office customers easy, inclusive, non-intrusive and “always on” channels with the ability to give almost immediate feedback to Post Office on their experience.
The contract will run for an initial two years, with an option to extent for another two years reviewed on an annual basis.