CBS Interactive appoints Darren Higham as UK head of B2B
CBS Interactive has appointed Darren Higham as UK head of B2B, where he will handle the brand’s portfolio of B2B properties, including TechRepublic UK and ZDNet UK.
Higham previously held roles as director for UK and EMEA at NetShelter Technology Media and business director at Starcom Mediavest.
Geoff Inns, VP and managing director for CBS Interactive UK, said: "Darren brings a wealth of diverse experience to this role, which we are sure will help build upon the success of our B2B offering. It is an exciting time for B2B marketing and as an established online publisher we are in a unique position to help connect brands with their business partners.
"Darren’s acute understanding of the landscape, his awareness of brand value and his insight into how businesses can fulfill against this value will benefit both the businesses who advertise with us and the growth of our own B2B proposition.”