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Bank Fashion launches new campaign with Photolink


By The Drum Team | Editorial

April 16, 2012 | 1 min read

Fashion retailer Bank has unveiled its spring/summer advertising campaign created by Manchester agency Photolink.

Photolink creatively conceived, directed and produced the campaign, which was shot by photographer Jamie Rowan.

It showcases Bank's flagship brands Blonde + Blonde, Ribbon, Nanny State and Rivington.

Kate Gibson, Bank's marketing manager, said: "Bank Fashion operates within one of the most competitive and demanding retail markets in the UK, so every new campaign needs to make an immediate impact with young fashion buyers."


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