Rugby Football Union announces four year partnership with BMW
The Rugby Football Union (RFU) has announced a four year partnership with BWM, with the automobile manufacturer to become the Official Vehicle Partner from September 2012.
The partnership will see BMW title sponsors of England’s elite age grade development programme and front of shirt sponsors of the England Under 16, Under 18 and Under 20 squads.
Sophie Goldschmidt, RFU chief commercial officer, said: "We are delighted to be entering into a new partnership with BMW Group UK, a company renowned both for the excellence of its vehicles and for supporting the development of athletes. As one of the leading global automotive brands who pride themselves on performance, we are really looking forward to working with them at various levels from September."
Tim Abbott, managing director of BMW Group UK, added: "This new partnership is an excellent result for the RFU, BMW, our dealers, customers and, crucially, anyone who plays or follows rugby. The game is a perfect brand fit for us and this news comes as a natural extension of the work we have already done to support some the UK’s leading sports stars."