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Tesco Transport For London (TFL) NHS

Creative Round-Up: Pearlfisher, Rocket Design, jkr

By The Drum Team | Editorial

jones knowles ritchie


Tesco article

April 13, 2012 | 6 min read

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact
jkr has created the new look and feel for online grocery retailer Ocado’s packaging, with the new designs building upon and elevating the Ocado brand mark, creating a distinctive and attractive design system which works across the brand’s diverse range of own label products.
Neo has worked with Sova, the national charity that helps offenders and ex-offenders steer clear of crime, to refine its strategic focus and brand. The creative agency has made some fundamental changes to the brand, shifting it from an institutional focus to one focused on people.
Fonmon Castle owner Brooke Boothby has commissioned Goosebumps brand consultancy to develop a new visual identity for the Welsh castle to be unveiled this spring. The new identity will eventually flow through to Fonmon Castle brochures, guidebook, advertising copy, letterheads and its website.
FremantleMedia Enterprises is working with 999 Design following a four-way pitch. 999’s first task has been to create a “fresher look” for Fremantle’s Buyers’ Book, which showcases the company’s TV content. Its brief was to “overhaul the approach and recreate the Buyers’ Book to reflect the scope of FME’s offering to licensing, distribution and home entertainment around the world”.
Status Digital has given a comprehensive visual and functional design overhaul to modernise and improve its appearance and usability. The new design work has boosted conversions to partner sites, directly attributable to the new presentation and accessibility of the content in areas such as the magazine and boutique sections.
Tesco has unveiled its new ‘Everyday Value’ range, to replace Tesco Value. Created by Rocket Design, the packaging is brighter and more colourful than the blue-and-white of Value, and the brand also aims to show that it has taken a step up in terms of quality.
Chilli UK has created the branding and packaging for new ice cream brand Huckleberry’s. The new brand has been manufactured by R&R Ice Cream UK and will be exclusively available in Waitrose stores.
Transport for London has launched a new poster and online campaign to remind teenagers to take care on the roads. The provocative posters, created by M&C Saatchi and displayed at roadsides around the capital, show young people lying stricken because they had been distracted when they should have been paying attention to the traffic.
The ‘vajazzling’ craze made popular by The Only Way is Essex has inspired a new campaign in Dudley to break the taboo surrounding smear tests. Created by brand agency ORB, the ads feature a discreet vajazzled heart on a woman’s outline with the message: “Your smear test is more than skin deep”.
Thomas Manss & Company has designed The Art of Racing, a unique art-photography- sport book for McLaren, published by Prestel. Blurring the boundaries between motorsport and art, the book features lavishly reproduced photographs by Darren Heath and expert insights from Maurice Hamilton.
Kallo has launched a new range of corn and rice snacks with design work handled by Pearlfisher. The agency was given the brief following its earlier brand identity and packaging design work for Kallo which was unveiled in October last year.
Renowned designer Alasdhair Willis has created a new campaign to promote Birmingham as ‘The Original Design City’. Willis, the man behind the campaign for David Beckham’s new Bodywear range, was enlisted to promote the city’s creative credentials ahead of its fi rst design expo in a century. His ‘Birmingham Made Me’ campaign celebrates some of the iconic products and brands that hail from the city region such as the Land Rover Defender, AGA Range cooker and Pashley Clubman bicycle.
Rose, brand guardian to D&AD since 2006, was tasked to create a suite of items that would explain the value and benefi ts of membership and provide an experience appropriate for the D&AD brand. The concept was to create a suite of items that would deliver the appropriate sense of privilege and exclusivity associated with being a D&AD member. It would provide them with a range of tools to enable them to get the most from their membership, and would encourage and reward them for subscribing year on year with the addition of a collectible yellow pencil.
Online fashion retailer BrandAlley has launched a new marketing campaign dubbed ‘Shop Savvy Feel Good’. BrandAlley’s ‘biggest campaign to date’ will run across print, online and social media. It launched last week with ads in Stylist, Red, Marie Claire, Cosmopolitan and Look. Created in-house, the three ads showcase BrandAlley’s home, beauty and fashion departments. Each features a ‘halo’ effect to entice customers with the prospect of ‘guilt free shopping’.
Tesco Transport For London (TFL) NHS

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jones knowles ritchie

We are jones knowles ritchie

We’re an award-winning global design agency who believe in the power of design to help brands grow. By amplifying and celebrating what makes brands unique, we help them get noticed and chosen.

We work for big clients, medium sized clients and small clients from our studios in London, New York, Singapore and Shanghai. We believe in big ideas, medium sized people, and small egos.

We are 25 years young and proudly independent. 

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999 Design

Creating since 1982, we are an established and effective business.

We love to challenge, inspire and engage the hearts and minds of different audience types and truly connect brands and people. We seek out the trigger points that influence perceptions and decisions, and strive to understand our clients' businesses and their customers' needs. We are proud to be a Top 10 effective agency winning 13 DBA awards - 11 consecutive over the past 7 years.

We promise to deliver work that works. This promise is built on clear understanding - of our clients, their audience and what it really takes to connect with them and capture their imaginations. We are focused and pragmatic in our approach. We take learnings from what we find, so that our clients can become even more successful in the future.

We discover. We think. We create. We deliver. And most importantly, we measure.

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Rocket Design

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Orb Group

Orb Group: Creative Branded Merchandise

In 1994, Mike Smith and Karen McBride founded a promotional merchandise company originally known as, KMS. In 2002 the company underwent a brand change and became known as Orb International. At this point Orb began to expand and by 1997 they had an agent in Hong Kong working with them. Further expansion took place in 2007 when Orb purchased another merchandise company Dynamic Image. Orb had become a major player in the United Kingdom’s promotional merchandise industry, as such they went on to win a well known governing body award, Promota distributer of the year 2007 and repeated this performance in 2010. In addition to this Orb has added two sub divisions to its portfolio: Orb Direct & Orb Drinks.

Orb Group's experience in providing creative solutions to difficult client briefs is reflected in their client base. Examples of work and case studies that show their proven track record can be found at .

Orb's specialist areas include far east sourcing, development of bespoke products, understanding the brief, providing creative solutions, highly trained blue chip account handlers & deliverying quality products on time.

Why not see what our clients say about us visit Or send us your brief!

To find out more about the Orb Group visit: or Or follow us on twitter @orbgroup and @orbdirect .

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Our work has been recognised by more than 100 major international creative awards and we were runner-up to Apple as D&AD’s Most Awarded Design Agency 2014. We are also ranked in the top 20 creative branding agencies based on international awards won.*

We work with organisations from small, owner-managed businesses, to global corporations with offices in more than 100 countries around the world. We have consistently exported our expertise internationally and are proud to be one of the inaugural DIT Creative Taskforce – the UK Government's Top 100 Creative Agencies for exporting the best of British creativity across the globe.

* Design Week Creative Survey 2017

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