Bloomberg has made its Businessweek+ app available through iPhone and iPod touch.
The app, launched last April, has over 100,000 subscribed, with Bloomberg stating that it had helped it broaden its reach globally, with 35% of subscribers now outside the US.
The app includes video and audio content from its editors, as well as live marketing information and company news.
Oke Okaro, general manager and global head of Bloomberg mobile, commented; "Many of our readers own an iPhone so delivering an optimal experience and lightning fast downloads of magazine issues is critical. With the app, it takes 3 minutes or less on a 3G connection to download an entire issue to the iPhone or iPad.”
He continued; "In the last year, we made significant strides in mobile, including the launch of three new apps (Bloomberg Businessweek+, Bloomberg Radio+, Bloomberg TV+). Each of these apps has won one or more prestigious awards including Bloomberg Radio+ being selected by Apple as the Best Finance App of 2011."