Stüssy Amsterdam has model 'Strip for Likes' on Facebook

Online clothes retailer Stüssy Amsterdam is running a campaign, where their featured model will take off an item of the brand’s clothing depending on the number of ‘likes’ the brand receives.

The ‘Strip for Likes’ campaign began with a model wearing all of the brand’s range of clothing, and the more people who like the Facebook page, the less she will be pictured wearing.