Stüssy Amsterdam has model 'Strip for Likes' on Facebook


By The Drum Team, Editorial

April 12, 2012 | 1 min read

Online clothes retailer Stüssy Amsterdam is running a campaign, where their featured model will take off an item of the brand’s clothing depending on the number of ‘likes’ the brand receives.

The ‘Strip for Likes’ campaign began with a model wearing all of the brand’s range of clothing, and the more people who like the Facebook page, the less she will be pictured wearing.

At the time of writing, the page had received 3,875 likes.


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