The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec


By The Drum Team | Editorial

April 12, 2012 | 1 min read

Greene King IPA is set to unveil a new TV ad on Saturday during the FA cup semi-finals, as part of a £4m campaign.

Created by Grey London, the ad promotes the cask ale and the new pump clip design and tankard glass, and will run for six weeks until the end of May, before a second burst of advertising later in the year, expected to take place in November.

Featuring music from 18 year old singer/songwriter Jake Bugg, the ad celebrates the amazing nights you don’t see coming and how everything comes together.

Content created with:

Grey London

Find out more