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Lonely Planet and Getty Images agree exclusive photo partnership


By The Drum Team | Editorial

April 11, 2012 | 2 min read

Getty Images has agreed a deal to become the sole global distributor of Lonely Planet's library of travel images built up over the last 14 years.

Lonely Planet Images encompasses more than 420,000 travel photographs, with between 50,000-70,000 exclusive new shots added to its collection annually.

As part of the deal Getty Images will also offer to represent Lonely Planet's stable of photographers.

Andy Saunders, senior vice president of creative content at Getty Images, said: "We have represented a small portion of Lonely Planet’s content for a number of years and so we are delighted to announce this new and expanded partnership.

"Complementing our creative offering, these images will continue to provide our customers with access to an even broader range of international and local travel content – at a time when it can be costly for media to invest in shooting this type of content themselves.”

Stephen Palmer, managing director of publishing at Lonely Planet, added: "As a publisher, this new arrangement will allow us to continue to use images from our collection under the Lonely Planet brand and now the best of what Getty Images has to offer as our preferred supplier.”


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