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IAB takes a big step to making it easier to deliver video ads


By Noel Young | Correspondent

April 11, 2012 | 3 min read

The American Interactive Advertising Bureau is trying to make delivering video ads a whole lot simpler with the launch yesterday of a newer and better set of specs for video content creators.

Making video ads easier

"A few years back, video ads really required different formats for each site that could host video content," said IAB's vp of advertising technology, Steve Sullivan.

" Now, IAB is encouraging the industry to standardise around these three programmes."

The protocols are three very detailed technical documents that explain how to create a video ad that any content publisher can easily embed in the way the advertiser needs.

"This keeps you from having to create one file for Flash, one for Silverlight, one for Quicktime, one for YouTube and so on ad nauseam," Adweek reports.

The Interactive Advertising Bureau, based in New York, consists of more than 500 leading media and technology companies responsible for selling 86% of online advertising in the United States.

Here's the link to learn more


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