INITIALS Marketing creates toolkit for Sainsbury's Youth Can initiative


By The Drum Team | Editorial

April 10, 2012 | 1 min read

INITIALS Marketing has created a 'career toolkit' to support Sainsbury's Youth Can initiative, a scheme which aims to show young people 'there is more to working in retail than just stacking shelves'.

The pack is encased in a branded folder and contains a booklet with careers maps for schools, a booklet for internal use and a memory stick holding a presentation and short film clip.

The film tells the story of Adil Majid who joined Sainsbury's seven years ago aged 19 and is now the store manager of the retailer's branch in Ilford, managing 160 staff.

Andy White, head of community affairs at Sainsbury's, said: "We wanted to illustrate the scope of career opportunities available at Sainsbury’s for young people, and to challenge the perception that working in retail is just about stacking shelves.

"We have youth colleague councils and forums in place to engage and involve our young colleagues as we know they are vital to the continued success of our business. The toolkit developed by INITAILS helps our colleagues to do that."


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