BBC Breakfast airs first Salford broadcast


By John Glenday | Reporter

April 10, 2012 | 2 min read

BBC Breakfast is making its first live broadcast from Salford this morning after presenters and crew travelled 140 miles north to their new home.

Presenter Bill Turnbull was joined on the couch by co-host Susanna Reid with the notable absence of Sian Williams who declined to make the flit.

Despite the change in geography there is little change in format or presentation however, with deputy editor Adam Bullimore saying only that viewers may see “subtle differences” over time.

Bullimore said: “…we're not making a northern Breakfast, we're just making Breakfast.

"The BBC has a job to report UK-wide and there's a commitment to bringing programmes and news from all parts of the UK, and Breakfast is part of that plan.

"The tone of voice might change a bit. But it's keeping the fundamental ingredients the same. The things that have made the programme so successful in recent years will still be there."

Denying claims that the show would struggle to attract the same calibre of guests Bullimore stated: “In the end, we are Britain's most successful breakfast show, we touch seven million viewers a day and I think that is a big pull for people who are in the news."


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