Ad of the Day: Renault - 4 Years
This is the second time Renault have pushed their '4 year' proposition in this fashion but this is much more satisfying than the first ad. This is mainly because the underlying story in this ad is a lot less predictable than the first effort and because of that it has more emotional punch.
Agency: Publicis
Creative Team: Marc Allenby / Nadia Doherty / David Sullivan / Adam Keane / Alix Pennycuick TV Producer: Colin Hickson / Verity Saunders Film Prod Co: Rattling Stick
Director: Pete Riski
Producer: Kelly Spacey
Dir of Photography: Jean-Noel Mustonen
Production Designer: Clare Clarkson
Production Manager: Lana Henry
Post-Prod House: The Mill
Editing House: Cut+Run
Editor: Eve Ashwell
Audio House: Wave