The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec


By The Drum Team | Editorial

April 10, 2012 | 1 min read

This is the second time Renault have pushed their '4 year' proposition in this fashion but this is much more satisfying than the first ad. This is mainly because the underlying story in this ad is a lot less predictable than the first effort and because of that it has more emotional punch.

Agency: Publicis

Creative Team: Marc Allenby / Nadia Doherty / David Sullivan / Adam Keane / Alix Pennycuick TV Producer: Colin Hickson / Verity Saunders Film Prod Co: Rattling Stick

Director: Pete Riski

Producer: Kelly Spacey

Dir of Photography: Jean-Noel Mustonen

Production Designer: Clare Clarkson

Production Manager: Lana Henry

Post-Prod House: The Mill

Editing House: Cut+Run

Editor: Eve Ashwell

Audio House: Wave

Renault Auto Advertising

More from Renault

View all