Lego Travel & Leisure Drum News

Lego promotes Windsor resort with DLKW Lowe using tiny Lego billboards

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By The Drum Team | Editorial

April 6, 2012 | 1 min read

Lego is promoting its Legoland Windsor resort with a new campaign by DLKW Lowe, featuring billboards made of Lego.

The London campaign was made up of billboards which were 12 inches tall, with the public urged to tweet pictures of the Lego campaign using the hashtag #legolandminibreaks.

Those hunting for the ads could find them all after the agency set up a Google Maps page pinpointing where the Lego billboards were.

Lego Travel & Leisure Drum News

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