Kraft has partnered with Bauer Media for a bespoke multi-platform content campaign, consisting of magazine advertorials and on air radio promotions, for ‘Philly in 5’, with creative devised by Drum.
The campaign will promote easy-to-make five-step recipes using Philadelphia, figure headed by Eastenders actress, Patsy Palmer, and will run across radio stations Magic 105.4, Clyde 1, Radio City, Metro Radio and Key 103, Bauer’s flagship print titles, heat and Closer, as well as all corresponding web pages.
Darren Khan, television sales director & commercial director for Bauer Access, said: “We’re thrilled that Kraft has chosen to communicate its ‘Philly in 5’ campaign by partnering with the Bauer Place Portfolio and Bauer Access. The opportunities presented through our bespoke offering make us the perfect partner for Kraft to fully engage with our audiences across our influential multi-platform brands; magazines, radio and digital.”
The campaign will run for 18 weeks.