The Drum Awards for Marketing - Extended Entry Deadline

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By The Drum Team | Editorial

April 3, 2012 | 1 min read

Savanna Cider is launching a new UK TV advertising campaign this Easter featuring the 'Savannimals'.

'Maneater', in which two 'lucky' bucks catch the eye of lionesses in a bar, is the first in a series of 'Savannimal' adverts that will be running until the end of July.

They will appear on ITV2, Channel 4, E4, Five, Dave, Comedy Central and Sky Sports.

The creative was developed by DraftFCB in South Africa and the ads were planned and scheduled by C-Impact in the UK.

The TV campaign aims to boost awareness of the South African brand among 20-34 year-olds.

It will be backed by a radio campaign in May and an experiential UK city tour planned for the summer.