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Publicis creates Braille ad for UBS


By The Drum Team | Editorial

March 30, 2012 | 2 min read

Publicis London has developed a Braille print advertisement for global financial services firm UBS.

The ad, which will run in the Economist tomorrow (31 March), asks: “What lessons can a financial institution draw from a chance encounter in 18th century Paris?”

In Braille, it tells the story of Valentin Haüy, who believed that all children had the right to an education and opened a specialised school for the blind in 1784. Among the school's pupils was the young Louis Braille.

Created with the Royal National Institute for the Blind, the ad is part of UBS's "We will not rest” brand campaign, which highlights seminal moments of achievement throughout history.

The Braille featured in the advertisement was produced by the RNIB. The institute also printed the physical Braille insert, which is included in this week’s edition of The Economist.

Nadine Genet, UBS's global head of advertising, said: "I am delighted we could bring to life for everyone the story behind the development of the Braille reading and writing system. By launching the Braille insert in The Economist we are able to bring the idea alive in a relevant and impactful way."


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