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Merseyside Maritime Museum promotes Titanic exhibition with outdoor campaign


By The Drum Team | Editorial

March 30, 2012 | 1 min read

Merseyside Maritime Museum has unveiled an outdoor advertising campaign promoting its new exhibition on the Titanic.

The free “Titanic & Liverpool: the untold story” exhibition, which opens today and runs until mid-April next year, is being promoted by media planner and buyer Out of Home International, through roadside 48 sheets, 4 sheets and escalator panels at key rail stations in region, Bus Streetliners and Bus Passenger Panels.

Ian Murphy, deputy director of Merseyside Maritime Museum, said: “Titanic was built as a result of Liverpool’s leading position as a major world port. The city and its people are at the heart of the story.

“Not only was the Titanic’s sinking a major world event, the tragedy was a bitter blow to the port and the people of Liverpool. The new exhibition lifts the lid on this largely-overlooked turmoil in the wake of the sinking which resounds to this day.”

The regional campaign focuses on the fact that one in ten crew members were from, or had links to, Merseyside.

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