Beko has announced the appointment of Matthew Jones as senior marketing manager, where he will run the marketing agenda for the Beko brand.
Jones will lead the marketing activity for the brand in the UK and Ireland, incorporating trade and consumer PR and advertising, as well as managing the Beko Mums United Campaign, which launched in 2011.
He said: “I am delighted to be joining the team at Beko PLC. I have watched the brand with interest for many years and am excited to now be part of this dynamic and growing business. With a packed marketing agenda and exciting launches planned in the next 12 months, I’m looking forward to working with the wider team to communicate all of this activity effectively to customers, the wider trade and our consumers.”
Ragip Balcioglu, managing director at Beko PLC, added: “As the brand continues to grow, so does our team. I’m extremely pleased to be welcoming Matthew to the business to manage the exciting marketing activity for the Beko brand, which I’m sure, with his support, will continue to go from strength to strength.”