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Baskin-Robbins appoints Nexus/H as its creative agency

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By The Drum Team | Editorial

March 30, 2012 | 1 min read

Ice cream brand Baskin-Robbins has appointed Nexus/H as its creative agency for the UK.

Giorgio Benza, marketing manager for Europe at Baskin-Robbins, said: “Marketing campaign activity will be very event and theme-orientated, reflecting our brand’s personality and connection with pop culture.

“Most importantly, it will be delivered on both a personal and local level to help build the neighbourhood presence of each Baskin-Robbins shop in support of our current and future franchisees as we seek to expand our market presence in the UK.”

Abigail Holden, senior account director atNexus/H, said: “Baskin-Robbins is an extremely fun and social brand, renowned globally for its innovative flavour combinations and variety of frozen treats. We’re excited to have the opportunity to enhance the company’s recognition and interest among consumers, and engage new guests in an effort to increase store footfall and drive additional sales.”

The agency’s first campaign for the brand is expected to launch next month, and will develop across key media during the year.

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Nexus/H

A full service agency that is all about ‘challenger’. Working with challenger brands which need to disrupt, break through and get ahead of the competition in their sector.

A challenger agency that is a well-established, international business which consistently competes with the larger London agency shops with an obsessive focus on delivering true business value and not just campaign metrics. A challenger agency that looks to fuse marketing and technology advancements together in order to enhance customer experiences which in turn build equity into our clients’ products and services.

We put an enormous value on the power of relationships. We work with clients who are looking to have a long term relationship. For us, this means commitment, shared risk, clear objectives and a sense of fun. Our average client tenure is over 10 years and our longest is with Honda at 44 years!

We also operate with global scale, delivering best in class technology as well as building revenue generating IP for clients. Our parent company is the globally recognised and awarded agency in Tokyo, Hakuhodo Inc. This gives us the ability to deliver marketing solutions for international clients all over the world.

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