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Magners takes over London Underground with first ever 180 degree wrap


By The Drum Team | Editorial

March 29, 2012 | 1 min read

Magners Cider has worked with CBS Outdoor to launch a new campaign on the London Underground.

The brand's first out of home activity since 2009 includes a first ever 180 degree wrap, designed to deliver maximum impact at Oxford Circus station.

The brand will have a consistent presence on the Underground throughout the summer, with specially tailored creative running at Angel, Clapham Common, Camden Town, Leicester Square and Oxford Circus.

Jason Cotterrell, country director at CBS Outdoor UK, said: We are committed to challenging ourselves to create new opportunities for clients and the media first for the 180 degree wrap is testament to that."


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