The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Heineken Drum News Design

Heineken unveils winners of ‘design a bottle’ campaign


By The Drum Team | Editorial

March 29, 2012 | 2 min read

Heineken has announced design student Rodolfo Kusulas of Monterrey, Mexico and freelance designer Lee Dunford of Sydney, Australia as the winners of its ‘design a bottle’ campaign, to celebrate its forthcoming 140th birthday.

The competition to design a bottle for its Limited Edition anniversary gift pack ran on Facebook, asking people to create a design that symbolises how people will connect in the next 140 years and pair it with another through the online gallery.

The winners were amongst six finalists that were given the chance to perfect their design and present it to the judging panel: Evan Orensten, co-founder and executive editor of Cool Hunting; Mark Dytham, co-founder of global creative network, PechaKucha; and Mark van Iterson, global head of design, Heineken.

Van Iterson said: “Social connectivity was the inspiration behind Heineken’s brief to create a design that will mark our 140th year. Through a pioneering design process using digital space to unite creative talent from all around the world, Lee and Rodolfo have created a premium visual concept that summarises how our world communicates through time.

“The way the design shifts the continents to create one world, in combination with the Heineken star as a planet in the centre of a galaxy unites two strong perspectives on a similar idea – the collaboration through the visual language of the design was obvious.”

Heineken Drum News Design

More from Heineken

View all


Industry insights

View all
Add your own content +