Zappar Moonpig Technology

Moonpig and Zappar announce partnership to bring cards to life with AR

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By The Drum Team | Editorial

March 28, 2012 | 2 min read

Moonpig and Zappar have today announced a partnership, which will bring the cards to life with augmented reality.

Customers will be able to create their own greeting cards on Moonpig.com by uploading their own personal video messages, which the receiver can then view through a Zappar-enabled smartphone.

Caspar Thykier, managing director for Zappar, said: “This will be the next step in how people receive and view greeting cards, providing purchasers and recipients with a whole new way of creating personal messages. We feel implementing AR in such an everyday item as a greeting card is a great way to use the Zappar platform. It really demonstrates how the technology can truly enable a product in a commercial context with a tangible consumer benefit.”

Iain Martin, MD for Moonpig, added: “Since we first launched we have continued to add new features and content that enable our customers to send the very best cards – the video card is a major step forward. It looks like a regular card but point a smart phone at it and it comes to life. Making a card through Moonpig is really simple. Explaining to Granny how you managed to send her a greeting card with a video of the grandchildren singing Happy Birthday ... might be more tricky!”

Zappar Moonpig Technology

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