Financial Times unveils interactive marketing campaign at New York’s Grand Central Terminal with DDB
The Financial Times has today launched an interactive marketing campaign at New York’s Grand Central Terminal, featuring 3-D interactive film projections and infographics designed with David McCandless, author of Information is Beautiful.
The infographics – which look at the US and the global economy, the mobile technology revolution and the global recovery - along with all other campaign materials and a complimentary weeklong FT.com subscription offer, will also be accessible online.
David McCandless said: “In an age of big data and complex financial systems, both effective storytelling and a global view are key to understanding what’s happening and what will happen next in international trends and the economy. With an unrivaled journalistic pedigree and a strong global perspective, the FT is a great partner for this endeavor, which marks the new direction for the data visualization field.”
The campaign, which was developed in partnership with DDB, will be supported by online banner advertisements, outdoor advertising in Times Square and on taxi screens throughout New York City.
Rob Grimshaw, managing director of FT.com, commented: “FT Graphic World’s installation at Grand Central embodies how the FT, as a pre-eminent source of business news and analysis, supplies its readers with a snapshot of actionable information from around the globe each day. The infographics bring this data to life in the same way that our journalism is presented: with great clarity, across multiple platforms, and from a global perspective. The campaign also represents a substantial investment in the US market, where our digital subscriptions grew by over 30% in 2011.”
Content created with:
DDB UK
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