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'Hyper-local' newspapers in the offing

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By John Glenday, Reporter

March 26, 2012 | 2 min read

A spate of new ‘hyper local’ newspapers are now in the offing after Extra Newspapers announced it intended to publish a range of new community papers.

A batch of three papers will be launched this April in the Northamptonshire towns of Corby, Wellingborough and Kettering with further launches expected to take place in the south east and Lancashire.

Each edition will carry a cover price of 50p and a circulation of 10,500. They will be dedicated solely to news drawn from the immediate vicinity of its publication and is intended to appeal to companies and communities seeking to advertise their work.

Stuart Parker, Extra’s Managing Director, said: “Corby, a town of 55,000 people had until now no newspaper to call its own. The Corby Extra will give Corby what it wants most of all and that’s a voice across the community.

“We intend to truly support local business and free recruitment ads are something our research flagged up. With the gradual shift in recent years to high advertising rates, the regional press has made it almost impossible for small businesses to communicate effectively with their target audiences and Extra will also be providing value for money advertising rates, so that businesses can quite simply afford to advertise and communicate.”

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