River unveils first issue of Life & Living mag for McCarthy & Stone Retirement Lifestyles

River has launched its first issue of Life & Living for McCarthy & Stone Retirement Lifestyles.

The spring issue of the quarterly Life & Living will be mailed out to 160,000 current and prospective residents of retirement home builder McCarthy & Stone, while a further 25,000 will be distributed via properties, trade fairs and events.

River took the contract in January to publish the magazine for a year, with the chance of extension for three years.

Ali Crossley, executive director, said: “We are delighted with the re-launch issue of Life & Living. The new look magazine represents a real step change for McCarthy & Stone, it’s much more visually engaging and includes top quality editorial that is perfect for our audience.

“River have really delivered against our marketing objectives and the new issue will be a fantastic launch-pad for our re-brand. Oh and they're a lovely, warm and professional bunch of people to work with too.”