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Real Radio teams with Wowcher to give listeners special deals


By The Drum Team | Editorial

March 22, 2012 | 1 min read

Real Radio has partnered with daily deals site to offer its 2.5m listeners a regionally-focused 'special offers' service dubbed Real Deals.

Real says the exclusive partnership in its broadcast regions of Wales, the North West, North East, Yorkshire and Central Scotland will provide it with a new revenue stream.

Special offers available in Real Deals – which launches on 2 April - will be promoted on-air and across the group’s regional websites each day.

GMG Radio’s group commercial director, Jonathan Gillespie, said: “Our research shows that Real’s listeners are eager for this kind of money saving service and we wanted to work with the right partner that would offer our listeners the best national and local offers each day as well as having customer satisfaction at the heart of their business.”


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