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King’s Cross western concourse unveiled with digital poster space for advertisers


By The Drum Team, Editorial

March 22, 2012 | 2 min read

King’s Cross station has this week unveiled its western concourse, featuring digital poster sites.

JCDecaux worked with Network Rail, English Heritage and the station architects to plan the space so that it would deliver suitable advertising space while fitting in with the heritage of the station.

The digital media space in the Western Concourse comprises of two HD Transvision screens positioned on either side of the departure boards that will run synchronised creative and four digital 6-sheets. It will eventually also include 20 digital escalator panels reaching audiences travelling between the tube and the station concourse.

Jeremy Male, CEO of JCDecaux UK & Northern Europe, said: “JCDecaux has worked closely with the architects at King’s Cross to create outstanding media space that will enhance the passenger experience and provide engaging new opportunities for brands. We have taken a ‘less is more’ approach to create outdoor advertising that is sympathetic to the station’s heritage and that deploys the very latest in digital technology. With rail audiences at their highest ever, passengers and advertisers are set to benefit as stations such as King’s Cross are transformed into retail and travel hubs.”

Network Rail is among the launch advertisers on the new digital portfolio at King’s Cross, running a branding campaign to keep passengers informed about the changes at the station.

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