The brand identity for Eurovision 2012, ‘The Land of Fire’, has been unveiled by Turquoise Branding.
The identity for the event, to be staged in Azerbaijan, came from the fact that Azerbaijan has long been called ‘The Land of Fire’ due to the abundance of natural oil and gas.
Turquoise Branding was appointed by German production company, Brainpool, to create the identity for the second year running.
Gareth Mapp, creative director at Turquoise Branding, said: “As you can imagine, last year we were thrilled to see our visual identity being beamed to over 125 Million viewers across Europe and beyond. And to get the opportunity to do it for a second year is just fantastic. The theme, “The Land of Fire”, provided us with the inspiration for the identity.
“Since the dawn of time, mankind has come together around fire to communicate through the telling of stories, song and dance. And, we see the Eurovision Song Contest as a continuation of that tradition in many ways, an event where people come together to celebrate and communicate through these mediums. What we’ve created is not only culturally relevant but we feel it is engaging and dynamic, inviting, warm and passionate – all the key elements for a successful Eurovision.”