Samsonite appoints Shine Communications


By The Drum Team, Editorial

March 20, 2012 | 1 min read

Samsonite has announced that it has appointed Shine Communications as its retained agency for all UK communications activity, following a three-way pitch.

Shine’s campaign will aim to highlight the innovation of the luggage producer.

Mark McGuigan, general manager Samsonite UK and Ireland, said:“We are really excited to have Shine on board for 2012. We have some exciting products launching this year and Shine bring the perfect mix of strategy and creativity with strong media relations and expert knowledge of new media.

“They also demonstrated an unbeatably clear understanding of our business and our target consumer and have invaluable experience within fashion, style and travel and within ad campaign integration and maximisation.”


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