The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Cadbury Ben & Jerry's Starbucks

Whipping up a buzz in the kitchen: A look at PR such as a pro-gay marriage ice-cream, a Google+ page made of chocolate and a cake-dispensing advert


By Ishbel Macleod | PR and social media consultant

March 16, 2012 | 3 min read

While last week there was a flurry of bad fashion PR news, this week the food and drinks industry has been showing it can handle the heat, with Cadbury, Ben & Jerry’s and Starbucks amongst those promoting themselves well.

Cadbury celebrates 500,000 Google+ fans

Cadbury has celebrated the fact that it has reached 500,000 Google+ fans by creating a giant chocolate version of its page of the social media website.The finishing touches to the delicious page were even finished off on a Google+ hangout, the video for which can be seen here.

Ben & Jerry’s pro-marriage ice-cream

Ice-cream maker Ben & Jerry’s showed its support for the gay marriage bill being discussed by government in the UK by renaming 'Oh! My! Apple Pie!' as 'Apple-y ever after'.However, the ice-cream will only be available in scoop form, meaning that the pictured tub won’t actually be for sale.

Starbucks asks customers to introduce themselves

Caffeine fans were overjoyed on Wednesday morning, when Starbucks offered a free latte to anyone who introduced themselves to the barista.The hashtag #FreeStarbucks trended on Twitter, with people tweeting pictures of queues and their cups with their names. However, the busy baristas did get the customer’s names wrong on a few occasions…

Mr Kipling gets exceedingly good ad campaign

Mr Kipling is unveiling a new outdoor campaign, featuring especially converted poster sites which dispense free cake.500 Angel Slices will be distributed a day at each of 19 locations, with the sites to also smell like cake due to a scent spray.

Dominos gives Facebook fans cookies

Dominos has launched its first TV campaign for a Facebook deal – with Facebook fans getting free cookies when they spend over £10.The deal runs until Sunday, with fans receiving a code that can be used when placing an order online, either to pick up or be delivered. Can you think of any other good food PR or advertising stories this week, or have an opinion on any of those mentioned? Let us know!

Cadbury Ben & Jerry's Starbucks

More from Cadbury

View all


Industry insights

View all
Add your own content +