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Sport Relief Sport Drum News

Sports Relief gets out of home with shopping centre ads by Ram Vision


By The Drum Team | Editorial

March 16, 2012 | 2 min read

Sports Relief is to be promoted across thousands of screens in 29 shopping destinations across the UK by Ram Vision, who donated the screens for free.

Centres such as The Oracle in Reading, Lakeside, Cribbs Causeway, Merrion Centre, Paradise Forum and N1 in Islington will be covered in the campaign, which will run until the official Sport Relief weekend on Sunday 25 March 2012.

Genny Murphy ,Sport Relief marketing manager, said: “We want to thank Ram Vision for helping us out so generously over the campaign, we are hoping that 2012 will be the most successful Sport Relief to date, and broadcasting to the UK shopping public will have a huge impact on our reach and coverage throughout the UK.”

Paul Masterson Ram Vision commercial director, said: “Ram Vision is always keen to support charities however we can. Sport Relief’s campaign is ideal for the shopping centre audience as the demographic of shoppers on a Saturday tends to be the same as the night of TV viewing audience so likely to engage with Sport Relief.

“There are hundreds of regional Miles happening throughout the UK, so our network means the charity can reach more regions and recruit even more participants for a very worthwhile cause.”

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