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Slurp makes all products pinnable on Pinterest


By The Drum Team | Editorial

March 16, 2012 | 1 min read

Slurp has become the first major UK wine retailer to make all its products ‘pinnable’ on Pinterest, through 25 boards.

The retailer’s boards show food and wine pairings such as ‘Moroccan Dinner’, ‘An English Wedding’, ‘Italian Summer Dinner’ and ‘Gin O’Clock’.

Slurp has also started using Pinterest for special promotions, with a ‘Fine Wine Specials’ board.

Emily Acha Derrington, Slurp's e-marketing manager, said: "In terms of wine, Twitter has descended into an interminable (and often pretty dull) conversation between the wine trade and itself. And on Facebook, people are generally more interested in sharing social experiences than buying things. But Pinterest offers something different, linking social and commercial in an appealing way. We have already been surprised at the uptick of traffic to products showcased on our Boards.”

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