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World Federation of Advertisers announce new leadership


By John Glenday | Reporter

March 15, 2012 | 2 min read

The World Federation of Advertisers, a global body representing the interests of marketers, has announced that seven new representatives from Coca-Cola, GAM, General Mills, Kraft, Tata Group, UCB and Unilever have joined its executive committee.

Tasked with overseeing global strategy the new look team will focus on developing markets, particularly Morocco and India.

Stephan Loerke, Managing Director of the World Federation of Advertisers, said: ā€œIā€™m delighted to welcome the new members to our Executive Committee. These appointments will continue to

strengthen the global diversity of our organisation and underline our commitment to increasing investment into emerging markets and regions. WFA initiatives in this area also reflect moves being made by many global marketers in looking to emerging markets for growth.ā€

The new executive committee members, who have been elected for a two-year term, are:

Khoso Baluch, Senior Vice-President and Chief Marketing Officer, UBC

Harish Bhat, Tata Group

Sarah Delea, Director, Global Public Policy and Health and Wellness, Kraft Foods

Salvatore Gabola, European Public Affairs, The Coca-Cola Company

Mounir Jazouli, Vice President, Groupement des Annoceurs du Maroc (GAM)

Marc Mathieu, Senior Vice President, Marketing, Unilever

Mary Catherine Toker, Vice President, Government Relations, General Mills

Separately, the WFA membership has also re-elected Chris Burggraeve, Chief Marketing Officer, Anheuser-Busch InBev as President for a second one-year term. Stephen Kehoe, Head of International Corporate Relations at Visa, has also been re-elected as Deputy President.


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