Move Dancewear appoints Search Laboratory to provide multilingual search marketing support


By The Drum Team, Editorial

March 15, 2012 | 1 min read

Online dance retailer Move Dancewear has appointed Search Laboratory to provide English and multilingual search marketing support across its key European markets.

The Manchester based company hopes the appointment will help drive a greater percentage of sales through organic search traffic.

Jimmy McCann, head of SEO at Search Laboratory, said: “The company offers a vast array of dance apparel to a broad range of customers, from parents shopping for their daughter’s first leotard, to senior citizens browsing ballroom outfits. Making sure the retailer connects with its international customer base requires sensitive use of local languages and a clear understanding of its customers’ interests.

“We put the customer at the heart of search marketing because we know they will reward a positive online experience with repeat business and word of mouth recommendations which support Move Dancewear’s continued growth.”

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