Ready Brek, Guinness, KFC and Twilight added to ONS inflation calculator


By John Glenday, Reporter

March 14, 2012 | 1 min read

The Office for National Statistics has announced that the latest tablet computers, hot oat cereals and vampire romance novels have all been added to its so called inflation calculation – a basket of popular consumer goods used as a yardstick to measure rising prices.

Included in the new list are iPads, the Twilight saga, cans of Guinness, chicken and chips, pineapples and Ready Brek.

The price of these goods will now be closely followed, with around 180,000 quotations taken each month for 700 goods in 150 UK locations.

In a statement the ONS said: "As in most years, developments in technology influence the basket update and in 2012 tablet computers are being included for the first time.

"This mirrors the evolution of computer equipment through desktop personal computers, laptops and now tablets, and they are being introduced to capture price changes in this rapidly expanding market."


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