Quickfire Q&A with judge Justin Cooke as the Dadi Awards open for entries
The Dadi Awards are now open for entries after being officially launched at the opening of Digital London today.
The Dadis - Drum Awards for the Digital Industries - recognise and reward digital excellence and are open to any business, including agencies and clients, who are producing effective digital strategies.
This year's judging panel, chaired by Phil Jones, includes digital marketers from Manchester City, Nokia and Google. You can read a Q&A with judge Justin Cooke, the founder of Fortune Cookie, below.
The 2012 Dadis were unveiled at Digital London, which is taking place at ExCel today and tomorrow. You can now enter the awards by visiting the Dadis website. The deadline is Friday 1 June.
Justin Cooke - Founder of Fortune Cookie
Where do you get your inspiration from? The amazing Brits who have made this country what it is today.
What is it about digital that excites you so much? The fact that nothing feels impossible; that we are in a time where we have the power to literally change the world and the fact that we have only just begun to unlock its enormous potential.
For you, what’s the most exciting development in digital? The rise of the new Internet, accessed from the mobile by billions of consumers from around the world.
Where do you see the digital industry progressing to in 5 years’ time? To a point where we are at the heart of the new economy and at the centre of every business.
Why did you agree to judge the Dadi awards this year? Who could refuse the opportunity to spend a day judging amazing work with the leaders of Britain’s digital industry
For you, what makes and award winning digital strategy? A simple solution to a complex problem, executed effortlessly.