The Drum Awards for Marketing EMEA - Awards Show

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By The Drum Team, Editorial

March 12, 2012 | 1 min read

Stella Artois has launched the latest TV ad in its 1960s-themed Smooth Escapades campaign

The new spot created by Mother shows an inquisitive young man chasing after a beautiful brunette in a French hotel. After failing to meet her in the lift he races up the stairs to the bar to greet her with a chilled glass of Stella.

James Watson, marketing director for Stella Artois Western Europe, said: “The fifth instalment of Stella Artois 4% Triple Filtered, Smooth Escapades campaign is our best yet. It brings the brand’s triple filtration process to life in the stylish and sophisticated way consumers have come to expect from Stella Artois – ‘She’ truly is a Thing of Beauty.”

The new ad will run in cinemas and on TV and video on demand services. It will be backed by print ads and an out of home campaign.