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O2 set to provide Mitchells & Butlers restaurants with wifi

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By The Drum Team, Editorial

March 12, 2012 | 2 min read

O2 has today announced a three year deal which will see Mitchells & Butlers’ 1,600 UK restaurants and pubs provided with wifi that is free to both O2 and non-O2 mobile customers.

The first hotspots will be initially rolled out to 199 Harvester restaurants by early summer, with rollout to the remaining restaurants and pubs completed by the end of 2012.

Gavin Franks, MD of O2 Wifi said: “Wifi should be about accessing the Internet quickly, seamlessly and, most importantly, where people want to use it. That is why this partnership – with the leading operator of restaurants and pubs in the UK – is such an exciting one.

“Pub and restaurant-goers will soon be able to receive promotional offers, check the football scores, reply to their emails and update social media sites over a Sunday roast and a pint. Our business strategy is to show fresh thinking to enable new possibilities for our customers, and the hope is that users of O2 Wifi, be it in our partnered venues or through our outdoor hotspots, will now begin to enjoy the full, unrestrained potential of what wifi as a technology can offer.”

The wifi will be rolled out in all Mitchells & Butlers branded restaurants, including Harvester, Toby Carvery, Vintage Inns, Browns, All Bar One and O’Neill’s.

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