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Liverpool One appoints Think to handle PR

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By The Drum Team, Editorial

March 12, 2012 | 1 min read

Shopping centre Liverpool One has appointed Think as its PR agency.

Think replaces incumbent Weber Shandwick and becomes the first Liverpool agency to work on the account.

Appointed after a four-way competitive pitch, Think will now run campaigns, handle a press office and generate content for social media.

Think’s fashion PR team will also specifically focus on Liverpool One’s fashion retail offering which currently makes up 60 per cent of the development.

Donna Howitt, marketing director for Liverpool One, said: "Think’s pitch was creative and strategic and it was clear they understand the Liverpool One brand."

Think takes over the account with immediate effect.

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