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39% of Brits say they follow world news ‘a lot’, but only 11% admit to following celebrity gossip


By The Drum Team | Editorial

March 9, 2012 | 1 min read

Research from Mintel has found that 39% of Brits say they follow world and economy news ‘a lot’ – but only 11% say the same about celebrity gossip.

It was found that 48% claim that they do not follow celebrity news at all, with only 8% of men and 14% of women saying they pay a lot of attention to this area.

George Zaborowski, senior financial services analyst at Mintel, said: “Media engagement in world news and the economy by UK adults is high. The large majority are likely to at least be aware of what is generally going on in regard to most major news stories. The high degree of attention being paid to topics such as world news and the economy is particularly impressive.”

News image via Shutterstock


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